50 Over 50 Campaign


Do you know a beautiful woman over 50 who deserves to be included in my gallery exhibition? There's no age limit! Give them a wonderful experience and ensure they exist forever in a gorgeous legacy portrait. 

Are you a woman over 50?

There are so many reasons to rejoice at being over 50. From a purely personal viewpoint, age really is just a number and I have so much energy for life and enjoy living it to its fullest. There are so many women like me who are following their dreams. Some women have been through tough times and hardship but have come through stronger and more determined. Some may still be struggling. We all have a story. However, it's also a fact that some women can feel like they have been dismissed by society when they reach a certain age.

My mission is to set the record straight and it's going to be addressed right here and now in an empowering series of portraits. Whatever your story, I want to hear from you!

I provide modern and contemporary portrait photography. For this campaign, I am photographing 50 women over the age of 50 to celebrate their unique beauty and wisdom. Once my project is complete, all the portraits will be exhibited at Astley Hall (2023, date to be confirmed) to showcase to the world these incredible women in all their magnificence. I am now taking applications from women over the age of 50 who would like to participate.

Only 50 women can participate.
Are you 1 of my 50?

If photographers are responsible for creating or reflecting an image of women in society, then I must say, there is only one way for the future, and this is to define women as strong and independent.

This should be the responsibility of photographers today: to free women, and finally everyone, from the terror of youth and perfection.

Peter Lindbergh, photographer

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  • Share your story in the portrait gallery.

  • Stand proud and appreciate your perfect imperfections.

  • Give a voice to your incredible spirit.

  • Exist forever in beautiful, fashion-inspired, timeless portraits.

I want to create a range of stunning images of women from diverse backgrounds, and of all shapes, sizes and ethnicities, all aged 50 or over. You don't have to be a model in fact, quite the opposite. My hope is for you to see yourself as you have never seen yourself before.

What does it cost to be part of my 50 Over 50 Campaign?


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A consultation with wardrobe styling help and advice.

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Professional makeup and hairstyling.

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3-5 outfit changes.

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Makeup re-touches throughout your shoot.

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A fully guided and wonderful photoshoot experience.

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A viewing and ordering appointment.

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A beautiful print which will be displayed in the gallery at Astley Hall. You will take it home after the exhibition has finished. This is my gift to you for being part of the campaign. You also receive the matching digital image.

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Inclusion in the gallery exhibition and a ticket to attend.

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Inclusion in the accompanying magazine.

About Me

I am a 57 year old mother; grand-mother; wife; daughter; sister and friend. I love to photograph women and there is a strong sense of fashion and beauty styling in the work I produce. I am very privileged to do what I do. I aim to offer you the best experience and the most beautiful photographs you have ever seen of yourself. Please join me on this revolutionary adventure and together we will show the world how great it is to be 50+



Absolutely honoured to be chosen as a model for Alison McMath and her forthcoming prestigious photography exhibition. She is such a talented and recognised professional. I would absolutely recommend Alison to anyone requiring a photography service.



I've been called a lot of things but a 'Wise Woman' is definitely up there with the best!

Alison McMath what a fabulous journey you are on. I am 'proud' to say I was included in your journey and involved in your 50 over 50 Campaign.

A great experience and a  great laugh. Triangles, chin, smile!

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'Should I or shouldn't I?!'

Like most of the population, I'm unaccustomed to being the subject of a professional photoshoot & so it took time a bit of courage to take the bull by the horns (that's how it felt!) & join this project.

In advance, Ali took the time to discuss looks/settings that appealed to/inspired me, what I'd feel comfortable with, which clothing to bring & so on.

On the day, I didn't know quite what to expect, but felt prepared & thought the best thing to do was to go with an open mind & enjoy the experience.

The session was great fun & Ali made it far easier than I imagined it would be!

Seeing my photos for the first time was an emotional experience, which might sound a bit strange, but I was gobsmacked & uplifted by the results. I'll treasure my fabulous photographs forever - and very happy memories of a unique day.


Speaking as a novice, MY TOP TIPS are:


  • Make the most of your online moodboard; the more I explored different looks, settings, etc, the clearer I became about what did/didn't appeal to me. It's fun too!

  • Let Ali guide you. If you let Ali guide you beforehand you'll be well prepared so, on the day, you can go with a very open mind,

  • Relax and enjoy the experience!



This image of me taken by Alison is now proudly hanging in my home. It shows me in my true light: My silver hair, the lines around my eyes but most importantly it shows the real me. I have always detested having my photograph taken, shaped by my history, I never saw myself as beautiful. This image has changed the way I see myself and it has changed how I show up in life. When I look at the photo I see a woman who has lived a good life, who needed a mirror held up to herself to see what others see. Never underestimate the power of an image. Give yourself this gift and allow Alison to show you how amazing the experience is.



Taking part in the photoshoot was a fabulous experience. I was quite nervous and felt a bit self-conscious but Alison soon put me at ease. As for the results? Wow! What an eye for getting the best out of me! I was thrilled with the results and the whole experience is something I will remember for a very long time. Thank you!



I really enjoyed my shoot with Alison. Before the shoot we chatted about ideas we both had and produced story boards. This was very helpful on the day as we had a plan to follow. I felt extremely confident to place myself in Alison’s hands and she enabled me to feel relaxed and less nervous. The location was so unique and it was an experience I will never forget. I love the photos.



Alison made my photo shoot a relaxing and enjoyable experience. Along with her expertise and lovely personality, it was a day I will always remember.



Taking part in this photo shoot was beyond any expectation of a “makeover” experience. Before during and after I was made to feel involved. It felt personal, tailor made for me, sincere and Alison put her passion and vision into it. The results speak for themselves. I felt empowered and looked and felt 10 years younger.



If you are thinking about being part of the 50 Over 50 Campaign, just do it! I had an AMAZING time with Alison. She is so professional and creative, and the photos are so stunning, that you could live to regret missing out on this once in a lifetime experience. Go for it!


- Linda



If you are wondering whether to be part of the 50 over 50 Campaign … just do it! I’m really proud to be part of it and cannot recommend it highly enough. This is a campaign that is empowering women to validate themselves and be seen. We usually neglect ourselves or feel we aren’t worthy of things and I love how this campaign encourages us to rethink this. Thank you Alison

- Sara

Additional Products

Included in your photoshoot is a 12x18"" exhibition print which you take after the exhibition.
You have the option to purchase further prints, albums or wall art at your viewing session. I will inform you of what is available at your consultation. What you buy is entirely up to you. There is no hard sell or minimum purchase. Just buy what you love.