portrait photographer | commercial photographer | wedding photographer | lifestyle photographer

Chorley | Lancashire | England

Tel: 07584 132397

© 2020 designed by Alison McMath

50 Over 50 Project

A revelation and a revolution of our time

Are you a woman over 50? Welcome to the club!

There are so many reasons to rejoice at being over 50. From a purely personal viewpoint, age really is just a number and I have so much energy for life and enjoy living it to its fullest. There are so many women like me who are following their dreams. Some women have been through tough times and hardship but have come through stronger and more determined. Some may still be struggling. We all have a story. However, it's also a fact that some women can feel like they have been dismissed by society when they reach a certain age.

My mission is to set the record straight and it's going to be addressed right here and now in an empowering series of portraits.

Whatever your story, I want to hear from you.

Starting from March 2020 I will be photographing 50 women over the age of 50 to celebrate their unique beauty and wisdom. Once my project is complete, my aim is to present an exhibition to showcase to the world these incredible women in all their magnificence. 

I am now taking applications from women over the age of 50 who would like to participate.

Only 50 women can participate. Are you 1 of my 50?

If photographers are responsible for creating or reflecting an image of women in society, then I must say, there is only one way for the future, and this is to define women as strong and independent. This should be the responsibility of photographers today: to free women, and finally everyone, from the terror of youth and perfection.

Peter Lindbergh, photographer

This is your chance to shine

You deserve to exist in photographs

  • Rejoice at being you

  • Share your story in the portrait gallery

  • Stand proud and appreciate your perfect imperfections

  • Give a voice to your incredible spirit

  • Exist forever in beautiful, fashion-inspired, timeless portraits

Who can apply?

I want to create a range of stunning images of women from different backgrounds, all aged 50 or over. You don't have to be a model in fact, quite the opposite. My hope is for you to see yourself as you have never seen yourself before.

What's included?

  • Wardrobe and styling help and advice

  • Professional makeup and hair styling

  • A wonderful photoshoot experience

  • A reveal appointment and my gift to you of your 20 x 16" exhibition portrait.

What happens at the reveal?

  • We view the edited photographs from your photoshoot

  • We choose the photo that will be entered into the exhibition and gifted to you

  • You have the choice to purchase further products. Digitals start at £60 wall art starts at £125.

  • I want you to fall in love with your photographs but there is absolutely no obligation to buy, no hard-sell or minimum purchase. It's entirely up to you to decide.

How much will it cost me?



For the 50 Over 50 Project it just had to be. The total value is actually £275 but the real value is priceless. The £50 payable when you book your session, is non-refundable and secures your place. It's a fair exchange! A thank you for being part of my project and allowing me to use your photograph in the final gallery exhibition.

Women’s Aid is the national charity working to end domestic abuse against women and children. Since 1974 they have been at the forefront of shaping and co-ordinating responses to domestic abuse, with survivors at the heart of our work. They are a federation of over 180 organisations which provide just under 300 local lifesaving services to women and children across the country.


Their support services, which include their Live Chat Helpline and the Survivors Forum, help thousands of women and children every year. They provide expert training, qualifications and consultancy to a range of agencies and professionals working with survivors or commissioning domestic abuse services. Their campaigns achieve change in policy, practice and awareness, encouraging healthy relationships and helping to build a future where domestic abuse is no longer tolerated.


When you donate to Women’s Aid you are supporting a movement that is committed to ending domestic abuse, and ensuring violence against women is no longer tolerated. Help them do this – join us and donate today.

Are you ready to be one of my 50?

The first phase of the project is fully booked.

I will be releasing the last 20 places in August 2020.

Please apply now to be added to my project list.

Thank you for your interest and support

Onyx Studio, Unit 3, Chorley Central Business Park, PR6 0BL

info@alisonmcmath.co.uk  /  Tel. 07584 132397

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