Smiling bartender gestures beside a flaming cocktail preparation at a stylish bar with wine glasses hanging overhead.
Laughing woman with gray hair hugging a bouquet of pink tulips, wearing a lavender sweater against a white background.
Man in navy sweater and jeans stands beside a spaniel dog in front of a large blue ocean wave painting on a dark wall.
Professional businessman with beard sits at wooden desk before colorful geometric triangle pattern wall.
Woman relaxing on outdoor chair on holiday park decking with scenic coastal views and sandy beach in background.
Woman with red hair laughs while holding a canvas, with a small fluffy dog beside her at a wooden art desk.
Two men in black clothing pose near a dark car outdoors at dusk, one with arms crossed in the foreground.
Professional woman in leather jacket talking on phone while carrying handbag outdoors near modern building.
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Woman in a pink robe and heels relaxes in a silver freestanding bathtub while reading a magazine, beside a heated towel rail and window.
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A goldendoodle dog with curly beige fur being hugged while sitting at a desk with floral print decor in the background.
Professional headshot series showing someone in a white blazer with gold buttons against a light background.
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Stylish portrait with black top hat, velvet coat and boots in studio setting.
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Energetic portrait with spiky grey hair wearing cream knit top with pendant necklace.
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Portrait series showing a person wearing a black cap and navy polo shirt against a dark background with wooden slats.
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Become Impossible to Ignore

 

Natural Personal Branding Photography in Lancashire


Relaxed, editorial-style photography for business owners who want to feel confident, visible, and completely themselves.
Book a Discovery Call
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Over 10 years' branding experience

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Locations and styling advice included

 

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Edited images back within days

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Rated 5 stars by Lancashire businesses

Does this sound familiar?

You know you should be more visible: posting, sharing, letting people see the person behind your business. But every time you think about booking a shoot, something holds you back. Maybe it’s the thought of seeing yourself on camera, or not knowing if you’ll like what comes back. Maybe you’ve never felt like yourself in photos, so you keep using the same one from years ago.


If that sounds like you, you’re exactly who I do this for. Your session will be relaxed and unhurried, with styling advice beforehand, a location chosen to suit your business, and gentle guidance throughout. You’ll come away with images you’re proud to share, and the confidence to finally put yourself out there.

 

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Personal Branding That Feels Like You

 

lancashire brand photographer

 

Whether you’re a founder, a solo business owner or part of a small team across Lancashire and the North West, you’ll come away with natural, editorial-style personal branding photography that truly reflects you. Your portraits and lifestyle content will be ready to use on your website, marketing and social media, and you won’t feel awkward in front of the camera.

 

Red-haired woman in a black top pours water from a kettle into a cereal bowl on a wooden table against an orange background.
Professional woman with platinum blonde bob hairstyle wearing black pinstripe blazer, posed thoughtfully at table.
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Hi! I'm Alison McMath

 

The photographer behind your visibility

 

I know how vulnerable it can feel to step in front of the camera. I should know — I'm sixty-one, and here I am. I know how easy it is to avoid being photographed because you see yourself a certain way and wonder if anyone else will see the real you. But hiding behind your business doesn't help it grow.


Things change. You change, your business changes, and your photography should change with you. Fresh images keep your website and social media current and give you new content to share.


I have new photographs taken of myself at least once a year, often more. And I love what happens when you step outside your comfort zone and discover something new about yourself.


With over ten years as a branding photographer and a thirty-year career in the beauty industry, I'll guide you every step of the way, so you can stop worrying about the camera and start sharing your business with confidence.

Let's Talk
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"This image changed how I see myself. I have always detested having my photograph taken... but it has changed how I show up in life. When I look at the photo I see a woman who has lived a good life."

-Michelle

 

Services

 

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Personal Brand Photography

 

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The Brand Edit Club

 

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The Editorial Brand Experience

 

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Express Brand Sessions

 

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Kind Words

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I had a brilliant session with Alison at a time when I wasn't feeling my best. She made me feel comfortable, supported and completely at ease. Thanks to her creativity, attention to detail and intuitive approach, I now have a beautiful collection of professional images that I use confidently in my business.


-Amanda Green - Transformation Coach

Woman smiling during outdoor meeting at white iron table against stone wall backdrop.

Kind Words

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Calling a professional pays dividends . . . literally! For me, that meant professional photos, and I have just received my first photos from Alison, and I love them. Ready for my brand refresh and the launch of my new service offering this Friday. Highly recommended for top-quality photos and a relaxing yet fun photo shoot.


-PAULINE HEALEY, Profit Harmony® Hub

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Kind Words

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Alison is an absolutely amazing photographer. On several occasions, I have worked with Alison to create both headshots and team shots for our website. Alison works in a very calm manner, a complete professional, making everyone feel at ease. Most importantly, it's great fun working with Alison.



-Stacie Batteram - Flourish Finance

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Kind Words

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Alison was so incredible to work with, right from the start with the brilliant mood board she created, she perfectly understood the age of glamour that encapsulates the Eliza Jane Howell collection at Inspired Bridal and the style of the 1920’s which is personally a favourite era.  With her makeup and styling I was delighted with the look achieved. Actually ‘modelling’ can be quite daunting, but she expertly put me at ease and her dynamic approach was in turn so inspiring.


-Helen Ainsworth - Ainsworth Jewellers, Blackburn

Two professionals in business attire seated on white blocks against neutral backdrop.

Kind Words

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As professional speakers and trainers, we're no strangers to being captured on camera, and it becomes easy to spot when someone knows what they're doing. Alison has recently supported us with both 'in-situ' speaking engagement photos, as well as a full session in her purpose-built studio to update our headshots and team photos.


-Liz Hardwick, Digienable

Woman in pink sweater and jeans sits on garden chair outdoors, surrounded by lush green shrubs and plants.

Kind Words

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I loved having Alison photograph me at home. Honestly, I forgot she was taking photos at all. We just chatted, swapped stories about our lives, and she quietly caught the moments in between. I’d been nervous about inviting someone into my space — I think that’s the bit that holds most of us back — but it turned out to be the best part. There was no posing, no performing, no tidying things to within an inch of their life. Just me, in my own world, exactly as it is. Just comfortable. I now have wonderful photos, a moment in time, captured honestly. And I’ll treasure them for that.


-Sara

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Kind Words

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It wasn't just a photo shoot; it was an experience... one I fully enjoyed. I'd highly recommend Alison.


-Kath Lord-Green, The Fairy Podmother

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  • Feel confident every time you post online



  • Create content that attracts the right clients.


  • Build trust before you even say a word.


  • Stay visible long after your shoot.
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"I now have a full year of fresh content for my website and socials. If you're a business owner or creator, I highly recommend booking Alison"



Kitty O Illustration

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