Ethereal portrait features blonde hair and delicate lace details against a textured beige wall background.
A vintage black and white photo of a figure in a striped swimsuit posing with a large hoop at the beach.
Figure wearing plaid and black outerwear stands on a dirt path at sunset with dramatic cloudy skies in background.
Person relaxing on vintage chaise lounge with black dog while reading newspaper in moody studio setting.
Two people in vintage-inspired outfits pose dramatically against a dark textured backdrop in a stylized fashion portrait.
Someone in denim shorts and black jacket poses against a concrete wall while wearing high heels.
Profile view of someone with long blonde hair wearing a black blazer holding aesthetic syringe devices against white background.
A vintage black convertible car parked on gravel with a person in red plaid shirt and their black dog beside it.
Two people sit together on rustic wooden furniture wearing light neutral-toned outfits in an intimate portrait setting.
A bright yellow couch sits in a minimalist white room with floral decor and someone wearing a blue patterned dress.
A fashion model in a red floral crop top with bell sleeves poses against a corrugated metal background.
Four people wearing black formal attire pose together for a professional studio portrait against dark background.
Someone wearing a black dress sits casually on concrete steps between weathered brick walls.
A mature couple wearing white shirts and jeans sits back-to-back on the floor, smiling warmly against a light background.
Someone sits casually on rocky coastal terrain wearing a red sweater and hiking boots against a misty natural backdrop.
A figure sits in dramatic low lighting on a red surface against a dark wall wearing a brown coat.
A person in an olive jacket sits behind the wheel of a vintage black convertible car in a rural setting.
Professional studio portrait against grey background wearing white button-up blouse with short blonde hair.
A person with long red wavy hair wearing a white blazer and striped shirt smiles against a grey wall background.
Someone wearing an elegant purple long-sleeve dress poses gracefully on white blocks against a pink studio backdrop.
Someone stands against a wall with the word 'NORTHLOOP' engraved on it in a dimly lit interior space.

your selfie sucks!

Show up. Stand out.

Helping Business Owners Step into Their Brand with Confidence and Style.


With contemporary branding photography and a relaxed, guided approach, I create images that make you feel seen, empowered, and ready to make an impact.

Someone wearing a lavender sweater laughs joyfully while holding a beautiful bouquet of pink tulips against a white background.
Professional photographer wearing a black blouse and pendant necklace poses with camera gear outdoors.

 

Bringing your Vision to Life

 

A figure in a flowing burgundy Renaissance-style dress and floral headpiece poses dramatically against a dark background.

Welcome to Alison McMath Photography.


Based in West Lancashire, I offer a range of photography services — from business branding to interiors and lifestyle storytelling — but The Portrait Atelier - Unveiled is something truly different.

This is a one-of-a-kind, creatively styled photoshoot designed for women who want more than just beautiful images — they want to step into a version of themselves they’ve only imagined.

In collaboration with the incredibly talented stylist Anya Pogodzinska, we create immersive, editorial-style portraits that are entirely bespoke. Whether you want to express your truest self or become someone altogether new, we’ll bring your vision to life through thoughtful styling, professional makeup and hair and even artistic elements like body paint if desired.

This is about transformation. It’s about owning your space, your story and your beauty — unapologetically.

From the first conversation to the final portrait, we build the entire experience around you. Because for one unforgettable day, you deserve to be the centre of the universe.

Black and white portrait of person with wavy hair wearing a lace-up corset photographed from behind in dramatic lighting.
Dramatic black and white portrait of a performer in a ruffled white tulle costume looking upward with outstretched hands.
A portrait of someone with vibrant pink hair wearing a black leather jacket against a geometric patterned background.
Black and white portrait of a woman with dark hair in an intimate artistic pose against white background.
Black and white elegant studio portrait of model in turtleneck and wide-brimmed hat posing in minimalist setting.

Does this sound like you?

✔️ You’re passionate about what you do and love helping your clients.

✔️ You know your online presence matters.

✔️ Your current images don’t truly reflect the confident, professional person behind your brand.

✔️ You keep putting off updating your photos.

✔️ You’re unsure where to start.

✔️ The thought of being photographed makes you hesitate.


The truth is, how can you expect others to invest in you if you don’t invest in yourself? Your business needs you to be visible!


When your dream clients see the real, confident, and approachable you, they connect, they trust, and they buy.


Imagine having images that feel authentic, powerful, and unmistakably you— making marketing effortless and attracting the right people with ease.


Sound good? Put your trust in me, and let’s make it happen.

MAGAZINE-STYLE PHOTOGRAPHY


Capturing Moments.


Tell your story in a way that feels effortless, stylish and totally you. Magazine-style photography blends a polished editorial look with natural, engaging energy, giving you images that look and feel authentic.


Whether you’re a business owner, entrepreneur, or creative, these images will help you stand out. They're perfect for your website, social media, press features and branding. Let’s create bold, beautiful photography that captures who you are and what makes you unforgettable.

Person with bright red hair wearing a patterned fedora hat and cream blazer poses against a stone wall.
Professional in a pink blazer and dark top holding a red folder against a light background.
Anna - grove design london
Liz - Digienable
Sarah - Halcyon Women's Health
Helen - Inspired Bridal
Anna - grove design london
Liz - Digienable
Sarah - Halcyon Women's Health
Helen - Inspired Bridal
A person with bright red hair reads an Interiors magazine while relaxing on a beige couch.

What a fabulous day I had with Alison, taking some new branding and headshot photos. Such a talented, creative lady - I can't wait to update all my photos."

Testimonials

Anna - grove design london
Liz - Digienable
Sarah - Halcyon Women's Health
Helen - Inspired Bridal
A person in a striped sweater smiles while sitting at a desk with a computer tablet and papers.

As a professional speaker and trainer, I'm no stranger to being captured on camera, and it becomes easy to spot when someone knows what they’re doing. As well as being a pleasure to work with, I was inspired by how much thought and creativity Alison injects into the process.”

Testimonials
Anna - grove design london
Liz - Digienable
Sarah - Halcyon Women's Health
Helen - Inspired Bridal
A bright peacock feather held in front of someone wearing a teal cardigan and brown top with turquoise hair.

On Friday I faced one of my many fears and bit the bullet. I needed some professional photos done because:

1) Media peeps don’t seem to like selfies done in my home bar.

2) I’ve now got blue hair.

So I booked in with Alison! The day was lovely - totally relaxed, incense burning and meditation music playing (she knows me so well). We'd already chatted through the vibe I wanted and she’d got everything set up and ready. She gently explained everything I needed to do as we went through and how to pose. We had a fabulous few hours. Who needs a spa day?! Oh and of course, the photos are outstanding."


Testimonials
Anna - grove design london
Liz - Digienable
Sarah - Halcyon Women's Health
Helen - Inspired Bridal
Figure in white one-shoulder wedding gown with sparkling cape and elegant styling against dark background.

Alison was so incredible to work with, right from the start with the brilliant mood board she created, she perfectly understood the age of glamour that encapsulates the Eliza Jane Howell collection at Inspired Bridal and the style of the 1920s which is personally a favourite era. With her makeup and styling, I was delighted with the look achieved. Actually ‘modelling’ can be quite daunting, but she expertly put me at ease and her dynamic approach was in turn so inspiring.“

Testimonials
A pink gerbera daisy flower held up against a light background with red clothing visible.

Photography that tells your story. From branding to interiors, I create striking imagery that captures your vision with style and authenticity..

I’m not just your photographer — I’m your go-to resource for all things brand-building.
A glamorous sequined gold evening gown with high slit shimmers as the wearer dances joyfully against a dark backdrop.
After 30 years in business, I know that success isn’t just about great photography—it’s about having the right people in your corner.

Your Brand Insider


I’ve built a trusted network of experts who can help take your brand to the next level. If I don’t have the answer, I know someone who does. Need expert support beyond photography? The Brand Insider has you covered:


  • Brand Experts
  • Website Designers
  • Makeup Artists & Hairstylists
  • Social Media Experts


Think of this as your insider pass to the best connections in the industry. Just ask — I’ll be happy to introduce you.

The Blog

Drop Me a Line

Please complete the form to enquire about any of my photography services. I will always try to respond within 48 hours, so if you haven't heard from me, please check your junk folder, just in case. I look forward to hearing from you.