About

Hi, I'm Alison, the person behind the lens. I'm a personal brand photographer based in Wigan, Lancashire and also available for work around the North West.

Black-and-white portrait of a woman in a long black blazer reaching toward the camera beneath a wall-mounted hat.
Woman in a black sweater standing in a field of white daisies under a cloudy sky
Woman and two children playing on a playground seesaw, with swings and picnic tables in the background
Portrait of a blonde woman in a black pinstripe blazer resting her face on her hand at a table

More Than a Headshot

I’m a creative at heart, and I don’t believe in putting people into boxes. Your images should feel like you — not like everyone else in your industry.  Maybe you need confident, professional portraits for your website and LinkedIn. But you might also want something relaxed, playful, thoughtful or completely unexpected because you’re not one-dimensional. Your photography shouldn’t be either.

Before photography became my focus, I trained in fashion and beauty, developing a strong eye for style, detail, and visual storytelling. I discovered my calling behind the camera later in life, proving that creativity has no deadline. With over 30 years of experience in the beauty industry, I bring professionalism, warmth, and a calm, collaborative approach to every shoot.

Blonde woman in a black pinstripe blazer posing against a dark backdrop

Awards

2023 BIPP North West Photographer of the Year (People & Portraits).

The Portrait Masters: Silver Award, Bronze with Distinction & Bronze.

Publications

Archive Magazine, Femme Rebelle, Elegant Magazine, Huf Magazine, Mirage Magazine, Professional Photographer, The Model Magazine.

Selected Clients

Hospitality, Food & Lifestyle

Jacqueline’s Chocolates, The Cemetery Hotel Rochdale

Corporate & Professional

Brooks Accountants, Ellen Fay Solicitors, Aspect Mortgages, Amanda Green Coaching, Total Screening, Logical BI, Select Car Leasing Preston

Creative, Design & Interiors

Grove Design London, Kitty Illustrates, Vicky Callan Interiors, InkiPinki Creative, Ivy & Primrose

Health & Wellness

Nurse Lucy Aesthetics, Let’s Go Physio, Helen James Healthy Happy Nutrition, BE-NU Massage Therapy

Independent Brands

Tulle & Candyfloss, Wilful North, Badrock Designs, Glorious by Heidi, Mabel Green Studio

Glass photography award engraved “Alison McMath, North West Photographer of the Year, People & Portrait 2023,” with a blurred red-lit portrait of a woman behind it.

Let’s Start with a Chat

If you’ve read this far, you probably know it’s time for photographs that feel like you. Send me a few details below, and I’ll contact you to arrange a relaxed discovery call. No pressure, just a chat about you, your business and what you’d like your images to say.