Start with How You Work



Think about what you'd wear to meet a client you really wanted to impress. If you're a coach who works in jeans and a soft jumper, that's what your clients expect to see. If you're a solicitor, a well-cut jacket makes sense. Your photographs should match the experience people get when they work with you.

Two women chat on pink armchairs beside a wooden coffee table with a laptop and flowers under a Business Wealth Academy neon sign.

Choose Colours that Suit You and Your Brand



Solid colours photograph beautifully and won't date your images. If your brand has colours, bring one or two pieces that sit alongside them, rather than matching exactly. Be careful with very busy patterns, small checks and fine stripes, as they can distract from your face.

Woman with short curly red hair in a black sleeveless top shouts into a pink megaphone against a bright orange background.

Bring Options



I always suggest bringing two or three outfits, plus a layer such as a jacket, blazer or cardigan. A simple change of layer gives you a different look without a full outfit change, and it means you'll have more variety to use across your website and social media.

Smiling woman in a burgundy sweater relaxes on a gray sofa, holding a pen and open notebook with one hand on her head.
Smiling woman with long brown hair works on a laptop at a wooden table in a bright kitchen with white cabinets and fresh flower vases.
Smiling woman in a blue cardigan sits at an outdoor table talking on her phone beside a calm river with a stone arch bridge behind her.

Think About Fit and Comfort



If something pulls, gapes or needs constant adjusting, leave it at home. You'll be sitting, standing and moving around, and you want to forget about your clothes so you can relax. Comfortable shoes matter too, especially if we're working outdoors.

Smiling woman relaxes barefoot in a gray outdoor armchair on a wooden deck with a scenic coastal view and green trees.
Woman with short gray hair leans against a dry stone wall in a green field with stone cottages and trees behind her.
Smiling blonde woman in a black t-shirt and jeans leans on a stone wall beside green ivy with rustic village buildings behind her.

Don't Forget the Details


• Press or steam your clothes the night before

• Bring any accessories you wear every day, such as glasses, a watch or favourite jewellery

• Bring anything that represents your business, such as a laptop, notebook, products or packaging

Beauty product promotional image featuring a model holding up an anti-aging product.
Woman working at a home office desk with a plant and laptop setup.
Blonde woman in navy tweed jacket holding a small black and white dog while sitting on a bench outdoors.

You Won't Be Doing This On Your Own


Before your shoot, you'll receive my style guide, and I'm always happy to look at outfit options with you. On the day, I'll help you choose what to wear for each set of photographs, so there's nothing to worry about. If you're thinking about booking a brand shoot and want to talk it through, book a discovery call and I'll be happy to help.