Privacy Policy.


Last updated: April 2026


Alison McMath Photography is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible way, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


1. Who We Are.


Business name: Alison McMath Photography

Website: https://www.alisonmcmath.co.uk

Email: info@alisonmcmath.co.uk

Location: West Lancashire, United Kingdom

Alison McMath Photography is registered with the Information Commissioner’s Office (ICO), registration number: ZC132702.

Alison McMath Photography operates as a UK-based photography business without a public physical studio. For the purposes of data protection law, Alison McMath Photography is the data controller of any personal data collected through this website or in the course of providing photography services.


2. What Personal Data We Collect.


We may collect and process the following personal data:


  • Name
  • Email address
  • Telephone number (if provided)
  • Information you provide in the enquiry or contact forms
  • Booking and contract information
  • Photographic images (where you are a client or subject)
  • Website usage data (such as IP address, browser type, and pages visited, where cookies or analytics are used)


We only collect personal data that is necessary for the purposes outlined in this policy.


3. How We Collect Your Data.


Your personal data may be collected when:


* You contact us via the website contact form

* You email us directly

* You make an enquiry or booking for photography services

* You interact with the website (for example, through cookies or analytics tools)


4. How We Use Your Personal Data.


We use your personal data for the following purposes:


  • To respond to enquiries and communicate with you
  • To provide photography services and manage bookings
  • To fulfil contractual obligations
  • To maintain business records
  • To improve our website and services
  • To comply with legal or regulatory obligations


We do not sell, rent, or trade your personal data to third parties.


5. Lawful Basis for Processing.


Under UK GDPR, we rely on the following lawful bases for processing personal data:


  • Legitimate interests – for responding to enquiries, running the business, and improving services
  • Contract – where processing is necessary to fulfil a booking or agreement
  • Consent – where you have explicitly provided consent (for example, accepting cookies)
  • Legal obligation – where required by law


6. How We Store and Protect Your Data.


Your personal data is stored securely using appropriate technical and organisational measures.


We take reasonable steps to protect your information from unauthorised access, alteration, disclosure, or destruction. Access to personal data is limited to those who need it for legitimate business purposes.


7. How Long We Keep Your Data.


We only retain personal data for as long as necessary:


  • Enquiry data is kept for a reasonable period to allow for follow-up
  • Client records and images are retained in line with business, legal, and insurance requirements
  • Data required for accounting or legal purposes is retained as required by law


When data is no longer required, it is securely deleted.


8. Sharing Your Data.


We may share your personal data only where necessary, for example, with:


  • Professional service providers (such as website hosting or email services)
  • Printing labs or galleries involved in delivering photography services


Any third parties we use are required to handle your data in accordance with data protection laws.


9. Cookie Policy.


This website may use cookies to improve user experience and analyse website traffic.


Non-essential cookies will only be used with your consent. For more information, please see our Cookie Policy.


10. Your Data Protection Rights.


Under UK data protection law, you have the right to:


* Access the personal data we hold about you

* Request correction of inaccurate or incomplete data

* Request deletion of your personal data

* Object to or restrict the processing of your data

* Request data portability (where applicable)

* Withdraw consent at any time (where processing is based on consent)


To exercise any of these rights, please contact us at info@alisonmcmath.co.uk


11. Complaints.


If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):


Website: ico.org.uk

Telephone: 0303 123 1113


We would appreciate the opportunity to address your concerns before you approach the ICO.


12. Changes to This Privacy Policy.


We may update this Privacy Policy from time to time. Any changes will be posted on this page, with the updated date shown at the top. If you have any questions about this Privacy Policy or how your data is handled, please contact info@alisonmcmath.co.uk.